Kolkata, June 23 -- With unregulated financial influencers increasingly blurring the line between investment advice and online content, the Securities and Exchange Board of India (SEBI) has stepped up its efforts to curb misinformation and protect retail investors. The market regulator has reiterated its call for investors and mutual fund distributors to rely only on official platforms for reliable financial information.

The reminder follows sweeping restrictions SEBI had introduced in August 2024 to regulate "finfluencers" offering unsolicited stock tips on social media.

These norms prohibit unauthorised recommendations or return-based claims, and bar even indirect associations between registered market entities and such influencers. ...