Kolkata, Dec. 6 -- As India gears up for the much awaited Christmas release of Professor Shanku O El Dorado (a story based on Ray's science mastermind 'Professor Shanku') the makers have pioneered the concept of AR ( augmented reality) & VR ( virtual reality) promotional technology to pay ode to the eccentric scientist.

This is the first time any production house in India will be using this technology as part of their film promotions partnering with technology company Andreal.Augmented Reality & Virtual Reality are forms of technology where human beings get an experience of the vitual world created by the computer. While AR technology gives them a partial experience of the reality, VR technology completely immerses them in the virtual wo...