India, Dec. 27 -- Samsung Electronics on Friday announced that it will boldly break away from the conventional exhibition framework and present a new exhibition paradigm with The First Look at CES 2026, the world's largest consumer electronics show, to be held in Las Vegas, Nevada on Jan. 6-9.

For The First Look, the company is shifting from operating a public booth within the Las Vegas Convention Center (LVCC) to establishing a standalone exhibition hall at The Wynn Las Vegas.

There, Samsung will curate an experience that adopts techniques used in art galleries and museums to unveil its new products and technologies.

To this end, the company has built its exhibition space, the Samsung Exhibition Zone, on an industry-leading scale, ena...