New Delhi, Aug. 29 -- As Donald Trump's 50% tariff hike on Indian goods takes effect, voices of resistance are mounting at home. Yoga guru Ramdev and Lovely Professional University founder-chancellor Dr Ashok Kumar Mittal have urged Indians to boycott American brands, framing the move as both economic retaliation and patriotic duty.

Yoga guru Baba Ramdev launched a scathing attack on the US administration, urging Indians to "completely boycott" American brands such as Coca-Cola, Pepsi, McDonald's, KFC and Apple.

He branded President Trump's trade measures as "tariff terrorism" and "economic terrorism," accusing Washington of bullying India and attempting a form of intellectual colonisation.

Ramdev argued that a "massive boycott" could ...