India, June 9 -- Poonawalla Fincorp Limited (PFL), a Cyrus Poonawalla Group-promoted NBFC focused on consumer and MSME lending, on Monday announced the launch of Business Loan 24/7, an industry-first digital loan solution backed by a pioneering digital risk assessment model tailored for micro, small, and medium enterprises (MSMEs).

This innovative offering provides instant approval with a risk-first approach and flexible repayment options.

Designed to address the credit needs of MSMEs with speed, convenience, and simplicity, Business Loan 24/7 offers a fully digital onboarding and approval journey through a Straight Through Processing (STP) model.

The offering leverages advanced analytics and a robust risk assessment framework, with an...