India, Nov. 25 -- OpenAI has introduced an AI-powered shopping research feature in ChatGPT, offering users a personalized product-finding assistant ahead of the holiday season.

In a blog post, the company said the new tool is designed to simplify online shopping by generating tailored buyer guides based on user queries.

"Instead of sifting through dozens of sites, you can just describe what you're looking for," OpenAI said, noting the system can help compare items, suggest gifts, and answer targeted product questions.

The tool uses ChatGPT's memory and context to ask clarifying questions, analyse sources across the internet, and deliver customized recommendations within minutes.

OpenAI said the feature will be available on mobile and ...