Mumbai/IBNS, Nov. 25 -- Mahindra Holidays & Resorts India Ltd (MHRIL) on Monday announced a bold transformation roadmap as it sets its sights on becoming India's leading leisure hospitality brand, unveiling major expansion plans, a refreshed identity and a new luxury vertical.

The company said it will accelerate resort inventory additions with a target of reaching 10,000 keys by FY30, supported by a renewed focus on upgrading member experience and premiumising its existing portfolio. As part of this shift, the flagship Club Mahindra brand will undergo a complete identity refresh and be relaunched as Club M.

MHRIL has also announced Keystone, a new privileged-access membership programme designed to offer premium benefits including concie...