New York, July 9 -- Linda Yaccarino has announced her resignation as CEO of X (formerly Twitter), marking the end of a short but high-profile tenure at the helm of the influential social media platform.

Yaccarino was appointed by Elon Musk in 2023, shortly after his acquisition of Twitter.

Facing pressure from Tesla shareholders to focus on his other businesses, Musk brought in Yaccarino to stabilise X and improve its fractured ties with advertisers.

Her background as head of advertising at NBCUniversal made her a strong candidate to rebuild brand trust and credibility.

Despite efforts under Linda Yaccarino, X's advertising business continued to lag, with ad revenue still just half of 2021 levels, according to media reports.

Yaccarin...