India, April 17 -- ITC Limited has signed definitive agreements to acquire the balance 73.5% stake in Mother Sparsh Baby Care Private Limited, an associate company, operating in the premium ayurvedic and natural baby care space.

Reinforcing ITC's commitment to build a portfolio of winning brands that addresses the needs of Indian consumers including those seeking specialized solutions, Mother Sparsh will augment the innovative range of the Company's Personal Care Products Business, an official statement said.

The baby care segment in India is under-penetrated and under-served providing ITC the opportunity to scale up and build a category of the future.

The company has adopted a digital first strategy with a presence across online chann...