India, Jan. 2 -- Instagram chief Adam Mosseri has admitted that the social media platform may soon struggle to keep up as artificial intelligence (AI) increasingly dominates content creation, making it harder to distinguish between real and synthetic posts.

In a 20-slide New Year post, Mosseri reflected on how sharing personal moments online has evolved, particularly amid the surge of AI-generated images and videos. The creation of highly realistic AI content has made it increasingly challenging for Instagram to manage, filter, and promote high-quality posts.

He noted that for most of his life, photographs and videos could be assumed to accurately capture real moments, but "this is clearly no longer the case, and it's going to take us y...