India, Feb. 16 -- Tata Capital, the flagship financial services company of the Tata Group, has launched 'Sawaal Karo, Phir Loan Lo', a nationwide public awareness initiative designed to encourage informed borrowing as access to credit continues to expand across India.

As loans increasingly influence key life milestones and lifestyle choices, technology has made credit more accessible than ever through simplified processes and minimal documentation. Against this backdrop, the initiative urges consumers to pause, ask the right questions, and fully understand their financial obligations before committing to a loan.

The initiative will reach borrowers across demographics and geographies through a mix of digital platforms, social media, micr...