India, Oct. 17 -- Every year, Durga Puja celebrations in Kolkata generate enough non-biodegradable plastic waste to blanket the entire Vatican City.

A major contributor is single-use PVC flex banners that dominate the cityscape during the festive season, most of which end up in landfills.

Nearly 15% of this waste comes from Puja award organisers alone, with the rest produced by outdoor advertising agencies.

Supported by the Rotary Club of Calcutta Newbies and Kolkata Society for Cultural Heritage (KSCH) this initiative replaced conventional PVC flex banners with 100% biodegradable cotton banners.

These eco-friendly alternatives decompose naturally after use, leaving no toxic residue or microplastic pollution. Designed for durability a...