New Delhi, Feb. 27 -- Amazon's India unit has been directed by the Delhi High Court to pay Rs 339.25 crore in damages to luxury fashion brand Beverly Hills Polo Club (BHPC) for trademark infringement.

She noted that Amazon was fully aware of BHPC's exclusive rights, having been involved in similar legal disputes in multiple jurisdictions, including the UK.

The court also imposed a "permanent injunction" against the e-commerce giant.

Amazon has faced similar trademark infringement claims before.

In 2019, Lifestyle Equities pursued legal action against the company in London.

Last year, Amazon lost an appeal against a UK ruling that found it had violated trademarks by marketing US-listed BHPC products to British consumers.

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