India, Dec. 23 -- The Society of Indian Automobile Manufacturers (SIAM), under its flagship Safe Journey initiative, has launched the National Road Accident Reduction Challenge 2026, a nationwide competition aimed at promoting road safety and encouraging innovative, solution-oriented thinking among college students.

Reinforcing its commitment to building a culture of safer mobility among young citizens, the initiative invites undergraduate students across India to develop practical, field-ready solutions to address the country's pressing road safety challenges.

Recognising college students as powerful agents of change, SIAM seeks to harness their creativity, leadership, and design-thinking capabilities to deliver real-world intervention...