India, Aug. 5 -- In a trillion-dollar Software as a Service (SaaS) market, sustainable growth hinges on customer-centric messaging, full-funnel strategies, and seamless marketing-sales alignment.

Statistics about the SaaS industry that truly illustrate its exponential growth - the global market for SaaS is projected to reach $1.23 trillion by 2032.

A significant portion of this growth is led by increasing SaaS adoption rates, with 95% of organisations now using SaaS solutions.

SaaS applications are becoming the dominant model for delivering software, and by 2025, it's expected that 85% of all business applications will be SaaS-based.

Anshul Jain shares his insights on SaaS success strategies. Photo: PR

At ProHance, a leading SaaS pla...