Gurugram, July 13 -- Blinkit is moving to an inventory-led model, following through on plans initiated after its parent company, Eternal, became an Indian-owned and controlled company (IOCC) in April, according to an Economic Times report.

In an email sent on Saturday, Blinkit informed sellers about the upcoming transition.

Blinkit currently operates under two systems: a marketplace model where sellers list items and pay for storage, and another, reserved for high-frequency brands, where select sellers supply bulk products to be sold through the platform.

"The last date to opt into the new system (is July 30). No new listings or inventory will be allowed after this date for non-accepted sellers," Blinkit stated in its message. "(From A...