Mumbai/IBNS, Nov. 3 -- Union Minister Piyush Goyal has recollected how late advertising legend Piyush Pandey had come up with the punchline 'Abki Baar Modi Sarkar' that helped the Bharatiya Janata Party (BJP) to win the 2014 Lok Sabha poll campaign with a landslide majority.

The slogan which in English loosely means 'Vote for Modi to form the government this time' went viral in the pre-digital age among the followers and political enthusiasts way back in 2014 when now Prime Minister Narendra Modi was an aspirant for the top job.

Addressing the 'Celebrating Piyush' event, Goyal recollected how Pandey came up with the campaign punchline that changed the political landscape of the country.

Pandey, who is celebrated for the iconic Fevicol,...