Kolkata/IBNS, Nov. 20 -- Axis Bank on Tuesday strengthened its push into India's fast-growing start-up ecosystem with the launch of a Curated Corporate Salary Program designed exclusively for employees of funded start-ups and digital businesses under its New Economy Group (NEG).

Axis Bank said the new salary program offers a comprehensive suite of financial, lifestyle and wellness benefits including a zero-balance savings account, extensive insurance coverage, exclusive credit card privileges, and personalised loan options. Aimed particularly at India's Gen Z and Gen Alpha workforce, the program also provides added value across health check-ups, fitness, travel, education and entertainment.

A standout feature is the 'Switch to Save' opt...