Kolkata/IBNS, Sept. 6 -- Asian Paints Sharad Shamman, the city's iconic Durga Puja celebration, marked its 40th anniversary in 2025 with the "Cholte Cholte 40" project, which transforms the city's yellow taxis into moving time capsules.

Each taxi is transformed into a multicoloured view into its era, with beautifully painted outsides and interiors created as immersive spaces using wallpaper, fabrics, and colours.

This celebration was unveiled in the presence of Amit Syngle, MD and CEO of Asian Paints Ltd., and Bengali actors Abir Chatterjee and Sauraseni Maitra.

Asian Paints Sharad Shamman was founded in 1985 after a newspaper ad altered the city's perception of its celebration. Pujo was recognised for the first time as an act of imagi...