India, Oct. 14 -- Air India Express, India's first international value carrier, has unveiled one of the Indian aviation industry's largest brand campaigns - 'Xplore More, Xpress More,' an ode to the transformative power of travel that makes every trip a journey of memorable moments and meaningful connections.

The campaign comes at a defining moment for the airline, which now connects 60 destinations across the Middle East, Southeast Asia, and South Asia, with an impressive fleet of 115 aircraft, including 50 brand-new planes.

Conceptualised in collaboration with the Omnicom Advertising Group (OAG), and directed by acclaimed filmmaker Dibakar Banerjee, the campaign reflects Air India Express' evolving brand narrative, which is rooted in ...