New Delhi/IBNS, Feb. 12 -- The central government has introduced significant amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, tightening regulations on synthetically generated and Artificial Intelligence-based content on digital platforms, media reports said.

The amendments also mandate intermediaries to remove certain categories of unlawful or harmful content within three hours of receiving notice.

Additionally, social media platforms must clearly inform users - through their terms of service and user agreements - about the consequences of sharing unlawful content, including removal of posts, suspension or termination of accounts.

The new guidelines will come into effect on ...