India, Nov. 20 -- After a news report about Zomato's user data sharing plans triggered an online debate, its CEO Aditya Mangla clarified that the plans pertain to a new in-app feature that will allow customers the option to opt-in to receive marketing and promotional updates directly from restaurants they order from thereafter.

Taking to LinkedIn, Mangla, who recently took charge of Eternal's food delivery business, said that Zomato was currently in early stages of launching the said feature on the app. "If and when consent is provided - only phone numbers will be shared with the restaurants. No other information will be shared. There's nothing sneaky or automatic about it," his post read.

Earlier in the day, a report by ET said that Zo...