India, May 15 -- Quick commerce major Zepto has launched a new data analytics tool, Atom, for consumer brands listed on the platform.

In a video on X, Zepto cofounder and CEO Aadit Palicha said that the subscription-led offering will enable brands to gain deeper insights on behavioural data, "pincode-by-pincode market share data, and brand performance".

Palicha said that Atom will allow merchants to examine a live map of every neighbourhood and pincode they serve to derive hyperlocal insights on their performance.

"For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock grow...