India, Feb. 22 -- Reiterating his belief in the potential of 10-minute food deliveries, quick commerce major Zepto's cofounder and CEO Aadit Palicha claimed that Zepto Cafe has hit 1 Lakh orders per day.

In a post on LinkedIn, the CEO said that Zepto Cafe is close to achieving $100 Mn annualised gross merchandise value (GMV) run-rate with a near 50% steady-state gross margin.

Palicha claimed that Zepto Cafe's steady-state gross margin is already 10% higher than the scale of some of the "top" QSR chains in India. For the uninitiated, steady-state gross margin is a company's estimate of what its gross margin would be if it was not growing rapidly.

"It has not been easy to get this business off the ground - the execution is highly complex...