India, April 19 -- Quick commerce major Zepto cofounder and CEO Aadit Palicha said that the company's ad vertical managed to grow its annualised revenue run-rate (ARR) 5X in the past year.

In a chat with investor and incubator Y Combinator's CEO Garry Tan, Palicha said that the quick commerce platform's ad business "just" crossed the $200 Mn ARR milestone compared to $40 Mn ARR last year. However, he did not elaborate on the timeline.

"If you look at our advertising business, . we've gone from like a $40 Mn ARR in ad revenue last year to just crossing $200 Mn ARR.. The entire relevance engine, bidding, attribution, campaign management, automated keyword suggestions - I think we've built out a really high quality, performance ad stack ou...