India, June 9 -- Amid the growth of microdramas in India, media giant Zee Entertainment is investing in content startup Bullet to enter the 60-second drama content space.

In a statement, Zee said it has entered into a strategic equity partnership with Bullet. However, it didn't disclose the investment amount or the stake it would acquire in the startup.

Bullet was co-founded by ex-Fanory cofounders and media industry veterans Azim Lalani and Saurabh Kushwal in April 2025.

Zee said that Bullet has developed India's first microdrama application focussed on fast-paced, creator-driven content through short-duration vertical format episodes. Bullet would be launched within Zee's OTT platform Zee5 in multiple languages and would be the host ...