India, Feb. 24 -- Social commerce startup Wishlink has raised $17.5 Mn (around Rs.159 Cr) in a Series B funding round led by Vertex Ventures Southeast Asia & India, along with participation from existing investors including Fundamentum and Elevation Capital.

The Delhi NCR-based startup plans to deploy the freshly raised capital in expanding its creator network, creating more AI-based tools for both creators as well as brands.

"We intend to build tech both on the creator side as well as the brand side. Along with that, we want to keep on solving discovery for end consumers," Wishlink founder Divyansh Ameta told Inc42.

Founded in 2022 by Ameta, Chandan Yadav, and Shaurya Gupta, Wishlink connects social media content creators with brands ...