India, Sept. 6 -- If you ask some ecommerce startups in India, Diwali has come early this year with the Centre announcing a bumper sale on the Goods And Services Tax rates.

On 15th August this year, Prime Minister Narendra Modi announced next-generation GST reforms, to present a tax framework which enhances " the quality of life of every last citizen". Followed by this announcement, the Ministry of Finance released new GST rates earlier this week, effective from September 22nd.

While there are goods that are taxed at higher than 18%, the simplified GST rate structures have reduced the tax on a bulk of the eligible goods (see below). And many large manufacturers have committed to passing on the savings to consumers by reducing the retail...