India, Dec. 17 -- D2C food products startup WickedGud has raised INR 20 Cr ($2.2 Mn) in a fresh funding round from existing backers including actor Shilpa Shetty, Orios Venture Partners and Asiana Fund.

New investors include Shajikumar Devakar (cofounder, Neo Asset Management), Sonika Ravula (general partner, Optional Gravity) and Rahul Caloca (CEO, Fraser & Neave), also participated in the round.

It intends to utilise the fresh capital to deepen its omnichannel play by expanding its presence across modern trade, general trade and digital platforms. It also intends to strengthen supply chain and backend capabilities as well as bring forth new products in categories like cup noodles and Korean-style spicy noodles.

Founded in 2021 by Bhu...