India, Feb. 15 -- In a move that signals its growing ambitions beyond retail broking, Zerodha has invested approximately $2 million in PensionBox, a B2B pension technology platform, in what both the firms are calling a strategic joint venture.

The partnership brings together Zerodha's distribution muscle and brand recall with PensionBox's proprietary technology for corporate pension management, targeting a massive untapped market of Indian companies that have largely stayed away from structured pension offerings for their employees.

The timing couldn't be more opportune. Recent regulatory changes by the Pension Fund Regulatory and Development Authority (PFRDA) have made corporate pension products more attractive than ever before, while ...