India, April 29 -- India's quick commerce market is shifting rapidly - from a race for speed to a competition for intelligence and personalisation. With the sector projected to hit $40 Bn by 2030, platforms are being pushed to move beyond discount wars and delivery timelines to stay competitive.

AI is no longer just an efficiency lever, it's becoming central to competitive strategy in quick commerce. From hyper-personalised user journeys and GenAI-powered content to predictive fulfilment and agent-led product discovery, AI is transforming how platforms operate and how consumers engage with them.

According to Inc42's State Of Indian Ecommerce H1 2025 report, while speed remains a critical differentiator, platforms must go beyond rapid de...