India, Feb. 10 -- It's no longer about running out of groceries and the need for an immediate supply. Quick commerce has evolved beyond the realms of time and the landscape has transformed into an ecosystem that serves a wider cross-section of consumers with a bigger basket of products.

From cooking essentials to household gadgets and fashion accessories to clothes - everything can be sourced in flat 10 to 30 minutes. A sizzling 280% surge in sales over the last two years fetched a top line of $1 Bn for the three quick commerce leaders - Blinkit, Zepto, and Swiggy Instamart - in the fiscal year 2023-24 (FY24) and paved the way for ultra-fast food deliveries.

The evolving dynamics are setting new benchmarks for speed and convenience with...