India, Oct. 1 -- D2C consumer electronics brand Boult Audio's attempt to rebrand itself as GoBoult has hit a legal roadblock. A Bengaluru commercial court has issued an ad-interim injunction restraining the brand from selling or advertising products under the name GoBoult, ruling that it is deceptively similar to GoBold, a registered trademark owned by DPAC Ventures LLP.

DPAC Ventures, known for its consumer electronics brand GOVO, was set up in 2020 and sells audio products such as soundbars, headphones, and speakers.

The company moved the court, arguing that GoBoult was deceptively similar to its GoBold trademark and alleged that the brand was attempting to mislead consumers by diverting search traffic.

The plaintiff also claimed tha...