India, Feb. 4 -- Wealthtech startup Univest has entered the crowded discount broking space with the launch of 'Univest Broking'.

With Univest Broking, users can open free demat accounts, execute trades in the app, and automate trade tracking.

The move will transform Univest from an AI-led advisory platform to a provider of a full-stack trading ecosystem.

Founded in 2022 by Pranit Arora, Avneet Dhamija and Vikash Agrawal, Univest provided advisory to retail investors so far to take informed trading decisions using AI-driven tools.

In December last year, the startup raised over $13 Mn in its Series A funding round led by Bertelsmann India Investments (BII), cofounder and CEO Arora told Inc42.

While AI plays a significant role in Unives...