India, Nov. 29 -- Tiger Global-backed wealthtech startup Jar managed to slash its consolidated net loss by half to INR 50.5 Cr in the financial year 2024-25 (FY25) from INR 104 Cr in the previous fiscal year.

The startup's revenue from operations zoomed 50X to INR 2,447.8 Cr during the year under review from INR 49 Cr in FY24 due to certain accounting changes in FY25.

Notably, Jar forayed into the ecommerce jewellery segment under the brand Nek in October last year.

Earlier, Jar earlier acted as a distributor (or intermediary) and booked only the commission or margin it earned on each gold transaction. However, after becoming a principal in FY25, effectively owning the full value chain, accounting standards mandate the startup to recor...