India, July 14 -- Can Wakefit Craft A Bumper IPO?

IPO-bound Wakefit is facing a test of faith. While the D2C giant has managed to carve its niche in India's mattress market, its ambition to dominate the broader furniture and home solutions sector presents a far greater challenge to its public market debut. So, can it ace the challenge?

Not An Easy Ride: While mattress is its home turf, Wakefit's weak link is its wooden furniture business, which is infamous for its complex supply chains, high logistical costs, price sensitivity, regional preferences, and intense competition from unorganised players.

Making matters worse is the rising competition from entrenched players like Sheela Foam and Duroflex as well as newer entrants like SleepyC...