India, Feb. 10 -- Veefin Solutions is looking to pick up a controlling stake of 49% in digital marketing agency White Rivers Media for INR 166.6 Cr ($16.66 Mn) via its subsidiary Infini Systems Limited.

The transaction will be a mix of cash and equity. Veefin's arm Infini Systems will acquire 4,900 equity shares of White Rivers Media at 3.4 Lakh each, the company said in an exchange filing.

Through this acquisition, Veefin aims to increase revenue and efficiency by consolidating client relationships. The deal is expected to be completed in 30-60 days,

Incorporated in 2016, White Rivers Media reported a turnover of INR 113.85 Cr in the financial year 2023-24 (FY24), as compared to INR 97.57 Cr in FY23 and INR 95.14 Cr in FY22.

(The sto...