India, July 30 -- Vedantu Charts A Comeback

Vedantu appears to have pulled off a remarkable turnaround. A far cry from piling massive losses worth INR 696 Cr in FY22, the edtech startup has been cash flow positive in the first two quarters of CY25 and is even mulling an IPO. So, how did Vedantu manage to turn it all around when giants like BYJU'S and Unacademy couldn't?

A Strategic Pivot To Hybrid Model: As schools reopened after the pandemic waned, Vedantu quickly adapted to market demands by pivoting to a hybrid model from a pure online learning one. Rather than burning cash on building physical centres like competitors, Vedantu smartly acquired a profitable offline player, Deeksha, for $40 Mn in 2022. Deeksha contributed 55-60% of th...