India, May 19 -- In today's rapidly changing digital market, brands are characterised by more than just their products or services. Instead, they are shaped by the experiences they provide to their clients. User experience (UX) design has evolved as an effective tool for brands to differentiate themselves, establish emotional connections, and encourage long-term loyalty.

Companies that prioritise UX in their branding strategy can build immersive and intuitive experiences that connect intimately with their target audience.

The essence of UX-driven branding lies in understanding the diverse needs, preferences, and behaviours of users across various touchpoints. It involves meticulously crafting every interaction, from website navigation t...