India, July 3 -- Urban Company's transformation from the services-first to a product-services mix is more or less complete.

Just as the Gurugram-based company is getting ready to list on the public bourses, it is also undergoing a massive shift.

The turn began in 2023 when after a decade of being a services company, Urban Company ventured into consumer durables with its Native line of water purifiers and smart door locks. This proved to be a precursor to the company's growing focus on creating its own products - not just to sell to consumers but also to offer its professionals.

Next on the cards, as per sources close to the company, is its own line of air conditioners or ACs. While officially, Urban Company did not comment on whether i...