India, March 13 -- IPO-bound home services startup Urban Company has jumped on the quick commerce bandwagon with the launch of a 15-minute maid booking service dubbed 'Insta Maids'.

With this, Urban Company has joined the likes of Flipkart, Amazon, BigBasket, which have recently ventured into India's burgeoning quick commerce market, which is clocking more than $6 Bn in annual sales.

Zomato-owned Blinkit, IPO-bound Zepto and Swiggy Instamart currently dominate the sector. They cumulatively raked in a revenue of nearly $1 Bn in the previous fiscal year (FY24).

Urban Company is initially piloting Insta Maids in Mumbai, but it's unclear if the Delhi NCR-based startup plans to expand its new offering to other cities.

The company did not i...