India, March 14 -- Happy Holi From Inc42! Here's to a year filled with bold ideas, bright opportunities and breakthrough innovations.

Urban Company's Bold Q-Commerce Move

As the realm of quick commerce picks up steam, Urban Company has introduced a unique twist to the quick-delivery proposition. Well, the hyperlocal services startup has launched a 15-minute maid booking service called "Insta Maids".

Currently available in Mumbai, users can book house help for as little as INR 49 per hour for services ranging from cleaning of utensils and brooming to mopping and meal preparation.

While there is no clarity on the company's timeline to expand this service to other cities, the move is definitely one-of-a-kind in the home services space. ...