India, June 17 -- The Indian startup ecosystem has matured over time, and businesses in this space have started to figure out the nitty-gritty of customer acquisition. Understanding how to bring customers to the business platform is crucial as it drives growth and profitability. But for startups unable to implement the best practices in-house, there are plenty of business tools and third-party service providers that can help with the marketing and brand awareness to build and widen the customer acquisition funnel.

However, the one area that still eludes many businesses is how users interact with a product and what behavioural patterns usually emerge when they are using it. This is where product analytics comes into the picture. Simply pu...