India, July 17 -- OTT streaming platform Ullu has launched its official utility token 'UlluCoin' to drive blockchain-powered engagement in its expanding digital ecosystem.

Ullu's roll out of the new coin signals its entry into the Web 3.0 space, where it integrates digital entertainment and decentralised innovation.

Web 3.0 is defined as decentralised networks and artificial intelligence that place power and security at the heart of every transaction, where Web 3.0 takes Web 2.0 and elevates it in a way that gives power back to the people, all while building on the pillars of our common-place digital networking tools.

The company said in a statement that this is issued by a newly established entity, UlluCoin has a maximum supply of 100...