India, Feb. 19 -- D2C kids personal care brand Tuco Kids has roped in former Curefit and Flipkart executive Chanakya Gupta as cofounder to drive its growth.

With an experience at consumer businesses, Gupta will help Tuco in expanding its business operations in his new role.

"We are thrilled to welcome Gupta to Tuco Kids. His deep expertise in scaling consumer businesses and building brands will be invaluable as we continue to expand our presence in the kids' personal care segment," said Tuco founder Aishvarya Murali.

Prior to this, Gupta served as the business head at Cult Play (erstwhile Fitso) and group chief human resource officer at Curefit. He also worked with Flipkart for nearly nine years at various leadership positions, includi...