India, Jan. 22 -- D2C snacking brand Troovy has secured $5 Mn (INR 45.8 Cr) in a Series A funding round led by Fireside Ventures and Sharrp Ventures, along with participation from existing investors Spring Marketing Capital and Veltis Capital.

The startup plans to use the fresh capital to expand its online distribution footprint across ecommerce, quick commerce and its own D2C website. Some of its funds will go into accelerating new product launches across clean snacking categories.

Founded in 2021 by husband-wife duo Aditya Mukherjee and Mansi Baranwal, Troovy offers kids-focussed nutritious snacking items like ragi and makhana chips, milk mixes, sauces and spreads, protein pasta, among others. While Baranwal looks after the product qu...