India, April 15 -- Amid plans to shift its domicile to India, customer engagement platform CleverTap has acquired promotion automation solutions platform rehook.ai.

However, the startup did not disclose the financial terms of the deal.

With this deal, CleverTap looks to provide a complete suite of offerings to its clients for customer retention, merging analytics, engagement and promotions in a single unified platform.

"The acquisition allows us to unlock multiple use cases across industries like gaming, retail, and financial services. It not only strengthens our ability to support businesses in crafting deeply personalised, AI-driven experiences but also opens up new opportunities for cross-selling and upselling integrated promotions ...