India, July 13 -- Reddit can make or break a startup. Many such startups in the US have faced the wrath of Redditors. But the last time this happened to an Indian startup, it was in 2019, when BYJU'S and WhiteHat Jr got flak for misleading ads. That started a period of intense scrutiny for the edtech giant and in some ways, it dented the BYJU'S brand badly.

Six years later, the focus is on Zepto. And another huge Indian brand is facing a bunch of outrage.

The subreddit r/F***Zepto is ground zero when it comes to the anti-Zepto sentiment. Users here outrage about and dunk on the company's confusing and opaque fee structure. Tired of the so-called dark patterns, close to 30K active users have joined up. And it is not a polite crowd.

Does...