India, April 29 -- D2C fashion startup The Souled Store has announced acquisition of apparel brand Redwolf to consolidate its dominance in the pop culture merchandise space.

However, the startup did not disclose the financial terms of the deal.

The acquisition is aimed at utilising Redwolf's expertise in fan merchandise to further enhance the startup's products and offerings.

Founded in 2011 by Ameya Thakur, Rahul Jaisheel and Vivek Malhotra, Redwolf is a clothing brand that designs and manufactures graphic t-shirts and other accessories.

The Mumbai-based brand's designs are mostly inspired from pop-culture and claims to have licenses of Game of Thrones, Marvel, Disney, Star Wars, Rick & Morty, Peanuts, Breaking Bad and others.

The f...