India, Sept. 1 -- Zepto, Blinkit And The Tricky Waters Of Quick Pharma

It seems there is no stopping India's quick commerce giants. After groceries and gadgets, they have now set their sights on the most complex category yet - 10-minute medicine deliveries. So, what's their game plan for the regulated and tricky waters of pharmacies?

Chasing The High: To each their own seems to be the mantra of quick commerce giants wading into medicine deliveries. Instamart is banking on its commission model with PharmEasy to make a dent, while Zepto and Blinkit's playbook involves controlling the entire supply chain to deliver in under 10 minutes.

A Prescription For Profit? The quick commerce trio is chasing drugs for a good reason. With average orde...